We wire AI into how companies actually run.
Sixteen plus years building real systems under pressure, across engineering, ecommerce, manufacturing, and smart buildings. Now we put an AI layer on top, so your business runs faster, leaner, and without you stuck in every loop.
Busywork in. Operations out.
CORTX plugs into the tools you already run, automates the work between them, then trains your team to build and own the system themselves. Not a black box. A capability you keep.
Highlights from sixteen years under pressure.
We did not arrive at AI from a course. We arrived from years of building real systems when the stakes were high, then putting an automation layer on top of all of them.
Sixteen plus years of systems
An engineering mind applied to real businesses. We see the whole machine, then make every part run cleaner.
Running several businesses at once
We do not advise from the outside. We own and operate multiple companies across the United States and the Middle East.
Brands built and scaled
Shopify and Amazon operations taken from zero to real revenue, then kept profitable as they grew.
Growth that compounds
Email, WhatsApp, and retention systems that keep selling on their own and lift revenue per customer.
An AI layer on everything
Custom AI and automation that takes the repetitive work off people, so the whole operation runs faster and leaner.
AI operations across regions
Partner in a global consumer brand ecosystem, with the automation layer running on top of all of it.
Brands we worked with.
A selection of the companies we have helped build, operate, and grow across the United States and the Middle East.
Ebb and SolThe stack we actually build with.
We design automation the way we designed AV systems. Architecture first, execution fast, iteration nonstop. These are the tools we ship with, not the ones we read about.
The mind behind the systems.
Behind every CORTX build is an operator who has run the businesses, not just advised them.
CORTX is led by Essam Refai. We do not advise from the outside. We build and operate real companies across the United States and the Middle East, then put an AI and automation layer on top of all of it.
That operating experience is what shows up on every engagement. Sixteen plus years of systems shipped under pressure, across engineering, ecommerce, manufacturing, and smart buildings, with the rigour to make the work last.
Pick the problem. We build the fix.
Everything runs through CORTX, our AI and consulting company. Several front doors, one team that has actually shipped each of these before.
AI Strategy and Consulting
Know exactly where AI pays off, then ship it.
We audit your operation end to end, find the work AI should be doing, and build the systems that do it. You walk away with a clear plan and live automations, not a slide deck that dies in a drawer.
- Full operations and AI audit
- Prioritized implementation roadmap
- Working systems built and shipped
- Fractional AI leadership on call
AI Training for Companies
Turn your team into AI operators in days.
Leadership sessions to set the direction, then hands on workshops where your team builds with the tools live. We teach in Arabic or English and everyone leaves with one real system already running in their job.
- Leadership strategy briefing
- Hands on team workshops
- Arabic or English delivery
- One live system per person
AI Agents and Automation
Put the repetitive work on autopilot.
We build intelligent agents and automated workflows that handle your highest volume tasks end to end. Customer service in Arabic and English around the clock, lead qualification and routing, order processing that syncs across your stack, and reporting that pulls from every system.
- Customer service agents
- Lead qualification and routing
- Order and data pipelines
- Automated reporting
Custom AI Apps
When off the shelf does not fit, we build it.
When the tools on the market do not fit, we build exactly what your business needs. Internal dashboards with real time visibility, client portals with AI support, inventory and operations tools, WhatsApp interfaces, quote generators, and approval flows, all wired into your existing systems.
- Internal dashboards
- Client portals
- WhatsApp interfaces
- Operations and approval tools
AI Content Production
Studio quality content at the speed of AI.
We build the AI creative and content systems that let brands produce real volume without burning out a team. You get the pipeline, the guardrails, and the playbook to run it at scale on your own.
- AI creative and ad systems
- Repeatable content pipelines
- Brand safe quality control
- Scale and workflow playbook
Ecommerce and Marketing Growth
Stop leaking revenue. Start compounding it.
Shopify and Amazon built right, email and WhatsApp flows that sell while you sleep, and retention systems that lift revenue per customer. Already live? We find exactly where the money leaks and fix it.
- Shopify and Amazon setup
- Email and WhatsApp automation
- Retention and lifetime value
- Growth audit and fast fixes
Private Executive Sessions
Direct access. Your hardest decision, worked through with you in the room.
A premium one to one engagement for founders and executives who want senior judgement on the calls that move the business. We sit with your real situation, set the direction, and leave you with a decision you can act on the same week. Reserved for a small number of clients at a time.
- One to one work directly with Essam
- Strategy built around your business
- Decisions made live in the room
- Priority access and fast turnaround
One method. Every time.
We fix businesses the same way we fixed engineering systems for years. No drama, no jargon, just a process that holds up when the stakes are high.
Diagnose
We map the whole system and find the real bottleneck, not the symptom everyone keeps treating.
Simplify
Cut the noise. Fewer tools, cleaner flows, and far less that can quietly break.
Rebuild
Rebuild the core so it is solid, documented, and ready to carry more weight.
Automate
Put the AI and automation layer on top so the repetitive work runs itself.
Sustain
Hand over systems your team can run, with us on call when it really counts.
Built for complex operations.
We work with businesses that carry real operational complexity. If your team runs on workflows, we make those workflows smarter.
Ecommerce and DTC
Automated order processing, customer service agents, and personalized marketing at scale.
Health and Wellness
Supply chain automation, compliance tracking, and AI driven customer engagement.
Property and Hospitality
Smart booking systems, tenant communication bots, and operational workflow automation.
Education
Automated enrollment, AI tutoring assistants, and administrative process optimization.
Government
Citizen service automation, document processing, and data driven policy analysis.
Professional Services
Client onboarding automation, proposal generation, and resource allocation optimization.
Retail
Inventory forecasting, demand planning, and omnichannel customer experience automation.
Manufacturing
Quality control automation, predictive maintenance, and production line optimization.
Financial Services
Risk assessment automation, compliance monitoring, and client reporting systems.
Engineering and Consultancies
Project documentation automation, design workflow tooling, and AI assisted technical reporting for engineering firms.
How AI ready is your business?
Take our short operations assessment. Get an immediate readiness score, a benchmark against your region, and the automation opportunities that matter most right now.
Two ways to start.
Two clear paths. Fill the short form for company work, or message me directly for a one to one session. Either way you usually hear back within a few hours.
Book a strategy call
For consulting, training, content, and brand work. We talk, we scope it, and you leave with a clear plan you can act on.
- Thirty minute working call
- Clear scope and next steps
- Short written proposal
- Reply within 24 hours
Book a one to one session
A focused paid working session. Bring your real problem and we build on it live, no fluff and no filler.
- Focused paid session
- Your real problem, solved live
- Recording and notes after
- Tell me a good time on WhatsApp
Answers, before you ask.
01How fast can we start?
Most projects kick off within a week. One call, a clear scope, and we move.
02Where do you work?
We operate across the United States and the Middle East, and we work with teams worldwide remotely.
03Do I need a technical team?
No. We build the systems and hand them over in plain language your team can actually run.
04What size companies do you work with?
From solo founders to operations with 40 plus staff. The method scales either way.
05What if I only need advice?
Book a one to one session. Bring the real problem and we solve it live, no long commitment.
06Which languages do you work in?
Arabic and English, switching freely between the two.
Let us build it with you.
We fix things the same way every time. Diagnose, simplify, rebuild, automate, sustain. We have done it across businesses, regions, and real pressure. The method does not change.